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...Proceedings of the th international conference on innovation management analysis product differentiation strategy and travel agency in china zhao yang college economics northeast agricultural university harbin p r tourism cuisine commerce e mail zhaoyang com abstract light situation low price competition industry this paper analyses intrinsic mechanism with hotelling model from perspective game theory indicates that homogenization products would be key element to affect purchase decision customers only can avoid effectively basic puts forward as approaches gives suggestions after agencies has known market full detail grasped strengthen their exclusiveness enhance core competitiveness including adding elements into creating guiding consumption cementing brand recognition constructing refined words introduction are paying services tourist order satisfy different needs during trip through organizing a series suppliers which also called route or item wan jianmin special whose content is in...