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...Competition demystified a radically simplified approach to business strategy by bruce greenwald and judd kahn published portfolio isbn available at b c introduction thanks michael porter s groundbreaking work competitive in strategic thinking recent years has increasingly come recognize the importance of interactions among economic actors concentrating on external agents how they behave clearly moved planning right direction but for many people identifying various factors complex model figuring out will play off one another proven be frustratingly difficult while view is that five forces substitutes suppliers potential entrants buyers competitors within industry can affect environment those aren t equal them much more significant than others it so dominant leaders seeking develop pursue winning strategies should begin ignoring focus only force barriers entry underlies if there are then new firms enter market or existing companies expand which basically same thing essentially two possib...