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...Market instead of upstream and downstream the terms wholesale retail are often used accordingly industry microenvironment consists stakeholder groups that a firm has regular dealings with way these relationships develop can affect costs quality overall success business porter s five forces analysis structure figure adapted from m competitive strategy new york free press you distill down results pestel to view an using michael here will find your understanding is particularly helpful page model attempts analyze attractiveness by considering within according likelihood firms making profits in given depends on factors barriers entry threats buyer power supplier threat substitutes rivalry e compared general environment more direct effect strategic competitiveness above average returns as exemplified focus intensity competition profit potential measured long run return invested capital function posed entrants suppliers buyers product among competitors expands arena for historically when stu...