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...Ambitiousbaba com on li n e mo ck t s ts best study materials and mock tests for jaiib caiib exams retail banking module c marketing in index no of unit topics name delivery channels models customer relationship management service standards technology sir frederick seebohmn define the creation satisfying services at a profit to bank kenneth andrew defines as matching resources with needs most profitable manner is centre attraction all activities have be focussed towards identifying customers developing appropriate products satisfy their providing them efficient availing making avail continuously process comprises different stage analysis planning implementation control mix fundamental ingredients an effective which are follows product price promotion place people physical evidence success seven ps strategies measured only by responses from point view need satisfaction electronic remote channel atms internet mobile branch extension counter direct center or financial location where credi...