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...International journal of media journalism and mass communications ijmjmc volume issue pp issn http dx doi org www arcjournals rethinking the bullet theory in digital age chinenye nwabueze ebere okonkwo department communication faculty social sciences chukwuemeka odumegwu ojukwu university igbariam campus nigeria corresponding author abstract this study examined relevance magic also called hypodermic needle it adopted qualitative approach is exploring following objectives examining basic tenets analyzing arguments against analysis was premised on two key issues which were spread by monkey pox killer vaccine incident october salt water bath august during ebola virus outbreak that year established still relevant today as audience react an actively passive manner to certain contents found what could be described zombie effect reaction specific supporting credence recommended further studies using other so establish contrary postulations no longer contemporary society introduction a explana...