polish journal of management studies 2010 dima i c man m kot s vol 2 use of abraham maslow s motivation theory for setting consumers satisfaction non satisfaction dima i ...
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...Polish journal of management studies dima i c man m kot s vol use abraham maslow motivation theory for setting consumers satisfaction non abstract behind a consumer decision to purchase product service there is always reason or complex reasons and rejecting the conclusion that by its competences respective will not fulfil need at level one desires in order explain internal origins behaviour contemporary psychology applies concepts needs necessities motivations relation between these two categories consists which become antecedent conditions determining occurrence keywords dissatisfaction perceived quality reality expected introduction process problem based on individual occurred when feels difference actual situation an ideal desired fact state stress resulting from them represents force pushing act manifest oneself reduce this contents research are various theories namely values highlighting ranking system balance according human being searches stability affected environment strong so...