2 chapter 7 service process selection and design mcgraw hill irwin 2006 the mcgraw hill companies inc all rights reserved 3 objectives the nature of services service strategy focus advantage ...
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...Chapter service process selection and design mcgraw hill irwin the companies inc all rights reserved objectives nature of services strategy focus advantage system matrix blueprinting fail safing characteristics a well designed delivery everyone is an expert on are idiosyncratic quality work not most contain mix tangible intangible attributes generalizations continued high contact experienced whereas goods consumed effective management requires understanding marketing personnel as operations often take form cycles encounters involving face to phone internet electromechanical or mail interactions businesses business organizations whose primary interaction with customer produce facilities based where must go facility field production consumption takes place in s environment...