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...Definition marketing is the social and managerial process by which individuals groups obtain what they need want through creating exchanging products values with others philip kotler features of an economic function facilitates transfer goods aims at consumer satisfaction improves standard living adds value to a generates revenue science as well art form utility refers availability product in that useful consumers time ability be available market when it demanded place enjoys made where core concepts needs wants demands means basic human requirements are specific things satisfied for backed willingness buy them segmentation targeting positioning dividing into different identifying most suitable segment launching program placing distinct position compared competitive...