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international journal of business management available at www ijbm co in issn no 2349 3402 vol 2 2 2015 comparative review of online and offline consumer behavior nidhi arya 1 ...
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...International journal of business management available at www ijbm co in issn no vol comparative review online and offline consumer behavior nidhi arya abstract the buying has been always a distinguished marketing subject extensively studied pondered over last decades it is believed that consumers or customers make purchase decisions on receipt small selectively chosen pieces information thus will be very important to understand what how much required by customer help him evaluate goods service offerings confirms enterprise design strategies should differ two purchasing environments depending whether parameter differences were result behaviors most keywords e commerce internet shopping motives brand value hod swift technical campus ghaggar sarai rajpura introduction growing importance all marketers s especially deciding where spend money bringing into sales funnel then leading them buy displayed searching for using evaluating products services they expect satisfy their needs through we...