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picture1_Company Presentation Templates 68959 | Product In International Market


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File: Company Presentation Templates 68959 | Product In International Market
standardisation vs adaptation in international markets success depends on satisfying the market demands the product or service must be suitable and acceptable for its purpose according to doole lowe 1999 ...

icon picture PPT Filetype Power Point PPT | Posted on 29 Aug 2022 | 4 years ago
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...Standardisation vs adaptation in international markets success depends on satisfying the market demands product or service must be suitable and acceptable for its purpose according to doole lowe p main issue a company about commence marketing internationally is assess suitability of existing products policy abroad firm decide which aspects need adapted can standardised standardardisation offering uniform version all foreign targeted consumers altered specific tastes preferences needs concern characteristics decision between not mutually exclusive rather it matter degree certain required strategies straight extension innovation adopts caters designs same wants from scratch used home customers source w j keegan multinational planning strategic alternatives journal pp these three basic further broken down into options consumer strategy communication example satisfied s trategy gillette disposable easy use razor wrigley usa substitute chewing gum smoking europe dental benefits mcdonalds fa...

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