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...Duakaju analisis strategi pengambangan usaha tanaman hias studi kasus pada naten flower shop kota samarinda ananda putra agung tetty wijayanti dan nella naomi fakultas pertanian universitas mulawarman kampus gn kelua jl pasir balengkong po box e mail tetti faperta unmul ac id the purpose of this research were to analyze internal and external factor environment also most appropriate essential strategies for ornamental plants business development in flowers based on evaluation factors obtained a total score with highest strenghth is having experienced human resources opportunity government regulation no alternative produced through swot matrix create product that has typical affordable establish good communication within enterprise consumers promotion marketing outside stall utilization computerized financial system improved priority corporate strategy right run keyword plant businness pendahuluan indonesia adalah salah satu pusat raksasa mega centre keanekaragaman hayati di dunia yang m...