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...Pengaruh persepsi kebermanfaatan dan kemudahan penggunaan terhadap minat layanan pembayaran digital go pay leoni joan tony sitinjak program studi ilmu administrasi bisnis kwik kian gie school of business jl yos sudarso kav sunter jakarta abstract one the phenomena that occur in indonesia today s economy era is people began to implement a payment system use electronic money therefore researcher sets out formulation problem as follows effect perceived usefulness and ease on interest using services purpose this research examine factors influence model used study technology acceptance tam was conducted service users who are domiciled sampling technique convenience while obtained data form primary because collection done by distributing online questionnaires total questionnaire results were received can be processed analysis carried structural equation modeling sem also known partial least squares pls show has positive keywords behavioral intention abstrak salah satu fenomena yang terjadi d...