bhatia sanishtha et al international journal of advance research and development volume 3 issue 10 available online at www ijarnd com applications of operations research in advertising media sanishtha bhatia ...
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...Bhatia sanishtha et al international journal of advance research and development volume issue available online at www ijarnd com applications operations in advertising media shireen samir wagh shanav jalan sanchit pandey schnella dias student anil surendra modi school commerce nmims mumbai maharashtra abstract undoubtedly one the most crucial functions a service or product s life is prospect it being efficiently marketed to its potential customers this makes important firm efficient effective marketing involves soliciting engaging best possible market segments providing vital information about existence existing prospective users any endeavor structured manner that has powerful impact on targeted given budgetary constraint set quantitative qualitative constraints paper talks use linear programming models regression analysis which are used optimum selection maximize profits under also limitations using above mentioned techniques an ever changing competitive environment various products ...