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...Analisis difusi inovasi dan pengembangan budaya kerja pada organisasi birokrasi dewi ariningrum rusmiarti analysis of the diffusion innovation and development work culture in bureaucratic organization departemen ilmu komunikasi fakultas sosial politik universitas indonesia gedung lt fisip ui kampus depok jawa barat telepon e mail gmail com naskah diterima tanggal september direvisi oktober disetujui november abstract government effort towards upgrading performance civil servants has been implemented reformation program referring to presidential regulation number about grand design minister for empowerment state apparaturs road map which covers arrangement human resources management system through adoption process by applies theory everett m rogers evaluation implementation structural concept model howard greenbaum research uses qualitative approach along with case study strategy result this reveals communication channels time frame dimension importance leaders behaviour commitment pns ...