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...View metadata citation and similar papers at core ac uk brought to you by provided media publikasi ilmiah unika universitas katolik santo thomas medan aplikasi theory of reasoned action untuk memprediksi perilaku konsumen dalam pembelian sepeda motor yamaha vixion studi kasus mahasiswa sekolah tinggi ilmu ekonomi it b oleh dr sahat simbolon s e m si abstract the purpose this study is analyze application in predicting consumer behavior buy a motorcycles objective investigate influence confidence evaluation will result partial simultaneous on attitudes determine effect normative beliefs motivations consumers simultaneously partially subjective norms behaveor interests benefits research provide inputs for company formulating developing marketing strategies contribute other researchers development developed ajzen fishbein total sample respondents type data used primary secondary collection tools documentation koesioner analysis multiple regression results showed coefficient have value posi...