international journal of business and social science vol 3 no 16 awareness of pakistani consumers towards nutritional labeling on product packaging in terms of buying behavior syed hassan abbas zaidi ...
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...International journal of business and social science vol no awareness pakistani consumers towards nutritional labeling on product packaging in terms buying behavior syed hassan abbas zaidi szabist islamabad pakistan bakhtiar muhammad faculty member abstract communicates to consumer that the holds those attributes can fill required need contains components are better as compared ones provided by competitor provides customers with opportunity choose healthier food for themselves their families a sample size was selected questionnaire were distributed find preference from which filled returned along interviews conducted researcher participants despite high education level presence children family do not consider results also revealed most people expiry date manufacturing only because positive image is already developed minds due strong brand names key words s pre packaged introduction background study today rapid development marketing strategies growing one used marketeers attractive incr...