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...Behavioral social cultural factors that determine dietary supplement use in the elderly pamela s haines dr p h r d department of nutrition school public health university north carolina at chapel hill nc is a world wide growing phenomenon few studies however examine why increasing numbers consumers are choosing to supplements some more frequently reported motivations for include desire maintenance response changes eating patterns or status due acute chronic conditions belief anti aging medicine concerns about adequacy safety consumer food supply greater autonomy and control over self care triggers differ different groups persons stem from roots how can theoretical constructs such as susceptibility locus efficacy be useful helping understand growth do across segments population what primary motivators initiation behaviors well decision making related short term long herbs vary cultures has information technology influenced norms influence part promotion complementary alternative cam pra...