volume 7 issues 43 pp 554 570 international journal of accounting finance and business ijafb eissn 0128 1844 journal website www ijafb com doi 10 55573 ijafb 074341 the analysis ...
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...Volume issues pp international journal of accounting finance and business ijafb eissn website www com doi the analysis factors affecting customer s purchase intentions whey protein products musab az zuhrufi sri herliana school management institut teknologi bandung indonesia e mail sbm itb ac id article history to cite this document received date m revised accepted published abstract since covid pandemic status was established in early many social changes have occurred world that require humans adapt problems successive adaptation occur cause instability people physical mental health over time during began pay more attention about their survey at end showed awareness indonesian implementation a healthy lifestyle which includes exercise fulfillment nutrition has dramatically increased some businessman take an advantage phenomenon through developing support one those is however several brands not already good response from market decided carry out product marketing strategies improvement ...