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...Intermediate microeconomics w lecture uncertainty and information expected utility theory columbia university spring mark dean edu introduction the story so far we have spent a lot of time modelling choices made by people firms in doing always assumed that knew for sure what outcome those were if you buy commodity bundle get things firm produces y output they are certain will be able to sell them at price p today many cases our uncertain example deciding whether or not shares apple gamble your student loan on black roulette table beachfront property miami aim this is think about how model such chapter varian feldman serrano...