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...Post print version final available at http www emeraldinsight com doi full ijem an adapted porter diamond model for the evaluation of transnational education host countries vangelis tsiligiris nottingham business school trent university uk abstract purpose this study is to propose pdm that can be used by tne and institutions as analytical framework strategic in terms attractiveness exporting higher design methodology approach uses a literature review adapt context pilot conducted china malaysia country data collected via desk findings application revealed no major issues or failings only some minor difficulties identification appropriate which resolved with use alternative metrics results from analysis two indicate are both suitable expanding existing developing new activities also indicates proposed effectively evaluate practical implications access suitability prospective export it future risks strengthen their import plan becoming hubs originality value considering scale expected gr...