international journal of recent technology and engineering ijrte issn 2277 3878 online volume 8 issue 4 november 2019 the impact of the colour of the packaging influencing the buyer s ...
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...International journal of recent technology and engineering ijrte issn online volume issue november the impact colour packaging influencing buyer s purchase intent deepadamodaran n sambandam abstract plays an indispensable role in sales a product whether it is consumer good or electronic supporting above statement glossiness apart from its predominant purpose contributing has strong on perceived haptics better housing fortification to contents today which result impulse buying largely deals with attracting buyers towards gwenaelle briand decre needs have communicating message while trying all necessary information inform stand out next number other competing products about hannelekauppinen serve same by far most paramount this study we visual complexity intricacy image another analyse cues feelingsof after they look at phenomenon affecting intention due package specific our case soap scarce attention span time pressure faced also price hike but can be eliminated symmetric disposition ve...